When you’re trying to attract quality tenants to your rental property or apartment complex, there are a great many things you can do to make it appealing to potential tenants. For instance, you can make use of all available channels for advertising, so that you can reach a wide audience, after which you would screen for the most suitable clients.
One component of this advertising should be to make the exterior landscape surrounding the rental unit as appealing as possible, because anyone casually driving by would then acquire a great first impression of the property. When you’re conducting tours through rental units, the first thing prospective tenants will see is the surrounding landscape, and how well it’s maintained.
You might be surprised to learn that another very effective way of attracting quality tenants is by ensuring that breathable air in the living spaces of rental units is a benefit to them, made possible by your conscientious upkeep of HVAC systems within the units. In the region which includes Glendale, Peoria, Scottsdale, Surprise, Phoenix, and Sun City, you can ensure that the HVAC systems in your rental units are operating at peak efficiency by having regular maintenance performed by the professionals at Cool Blew Inc.
Keeping up repairs and maintenance
Good tenants quickly become disillusioned with management or landlords when equipment and appliances provided in rental units are not kept up to snuff, thereby diminishing the comfort of residents, and instead becoming a source of irritation. This is particularly true of HVAC units, which have a direct bearing on the comfort of everyone inside, as it relates to indoor air quality.
In order to be really comfortable, residents must be provided with well-conditioned air appropriate to the season, with indoor air quality which is constantly filtered and kept fresh, and free of contaminants. This is of particular concern to people who have respiratory issues to begin with, but in truth it affects everyone, regardless of their health status.
Emphasize benefits
Many landlords and property managers make the mistake of overlooking benefits while promoting the features which a rental unit may have, for instance a ‘new refrigerator’ or a ‘third-floor location’. By themselves, these announcements don’t mean much, and they are not as appealing as they might be to a prospective tenant.
However, by listing the benefits instead of the features, they can be made much more attractive. In the two cases mentioned above, they could be modified to say ‘highly efficient, low energy cost refrigeration unit’, and ‘outstanding upper-level apartment with a great view of the surrounding area’. In the same way, announcing to tenants that a furnace or air conditioner is new doesn’t evoke much in the way of appeal. Far better would be to say a ‘modern, energy-efficient air-conditioner capable of maintaining fresh, contaminant-free indoor air, promoting good health for all residents’.
